About the campaign

For JOMA Betriebsgesellschaft, operator of the hotel Das Affalterbach near Stuttgart, we ran influencer campaigns that boosted awareness of the hotel.
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Using AI, we identified matching lifestyle, interior & fitness influencers whose communities love short trips, great food & wellness. The creators were contacted directly via AI-based outreach.
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In Instagram stories, the influencers were to spark the desire for a stay and show the hotel's rooms & suites, restaurant and spa area.