Influencer Marketing Case Study – LG Electronics
About this campaign
Products: LG gram notebook & gaming monitors
Channels: Instagram, YouTube, TikTok, Twitch and Twitter
LG Electronics used Kreatory to promote the new LG gram notebook through the right influencers. Within just 2 days, more than 60 attractive offers for the laptop from perfectly matching digital nomad creators landed in the dashboard. For the latest-generation gaming monitor, more than 68 offers from top gaming creators came in within 3 days.
„Man kann schon sagen, dass der Return on Invest sehr gut war.“
LG
Content Volume
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Results
Gaining New Insights with A/B Testing
The comparison makes it clear: in this A/B test, influencers with fewer followers delivered better results. The same budget was invested via Kreatory in both campaigns, yet nano/micro-influencers achieved significantly better results across all relevant KPIs.
The content created by the influencers stands out for its authenticity and builds brand awareness within the target audience.
Campaign creators
joeel56
emilyfurz
eosandy
kiliweibel
justwhtny
portraitiert
running.sandra
pilotpatrick
kiliweibel
Miime
TheGeekFreaks
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NerdsHeaven-de
83metoo
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