Influencer Marketing Case Study – Thalia
4
Influencers
1
Month
6
Feed-Posts
About the campaign
With this campaign, Thalia wanted to promote its children's books and raise awareness of reading aloud. To do so, we booked “mom influencers” who showed what reading aloud looks like and explained its educational value.
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58,200
Reach
65,100
Impressions
The content created by the influencers stands out for its authenticity and drives brand awareness within the target audience.
Creators of the campaign
Isabel Zinnagl
20.8k
Followers
8.4k
Quality audience
christina.faullend
20k
Followers
5.5k
Quality audience
Daniela Espa
15.1k
Followers
3k
Quality audience
Verena Greilinger
30k
Followers
5k
Quality audience
menawox
475.9K
Followers
€54.60
CPM
Creator content
by David Winker
May 18, 2022
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