About the campaign

For Tractive, we ran influencer campaigns that boosted awareness of its GPS trackers for dogs & cats and generated more clicks & sales.
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Using AI, we identified matching pet influencers whose communities are made up of dog and cat owners. The creators were contacted directly via AI-based outreach.
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In Instagram stories, the influencers were to show how Tractive lets them know where their four-legged friend is at all times – on walks, at play or off the leash.