Influencer Marketing Case Study – XIAOMI
16
Influencers
2
Months
25
Story-Posts
About the campaign
The campaign set out to showcase creative “photo tricks” shot on the Redmi Note 13 Pro, together with TikTok influencers.
In short videos, they demonstrate easy-to-recreate photo tricks and highlight the phone's outstanding image quality.
Each video ends with an iconic shot that draws attention to the device.
The Redmi wow effect and hashtags such as #RedMiNote13 and #JedesBildEineIkone (“every shot an icon”) are used to boost the campaign's visibility.
117K
Reach
145K
Impressions
580
Clicks
22.4K
Engagement
The content created by the influencers stands out for its authenticity and drives brand awareness within the target audience.
Creators of the campaign
sma.hwya
5.3k
Views
47.5K
Followers
vlogbyjannik
4.5K
Views
38.9K
Followers
flash_talkingstaffy
2K
Views
48.7K
Followers
nothingbutyannik
2.9K
Views
116.6K
Followers
yasin.und.wiky
4.5K
Views
€33.50
CPM
milenaerle
4.1K
Views
8.6K
Followers
allysonxptv
1k
Views
27.7K
Followers
janweinrich_
3.2K
Views
129K
Followers
fiona_kristin
3.1K
Views
32.4K
Followers
liamplk
843
Views
1.4K
Followers
by David Winker
May 18, 2022
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